Sources: Bloomberg News & Disinfo.com Major cellphone carriers AT&T, T-Mobile and Verizon are beta-testing new features intended to “supplant more than 1 billion plastic cards in American wallets” – by allowing subscribers make credit card buys using their mobile phones! It’s already happening in Japan, Turkey and the U.K., with cellphones being waved over an more »
Category: Blog
The number of small businesses using social media to market, brand, advertise, and promote is still surging.
From American Banker June 24, 2010: With preferences for carrying and using cash continuing to drop, more consumers expect merchants to accept debit or credit cards for payment. But not all merchants do, especially those that lack physical storefronts. Some industry insiders believe mobile-based products might help encourage them to accept electronic payments. Indeed – more »
No longer are the days that credit card terminals cost a lot to purchase or lease. Many merchant service processors hawk free credit card machines.
There has been a major change in the way consumers listen to and engage with brands, with only 5% overall (4% in the UK and 6% in the US) saying they trust advertising messages and 8% (9% in the UK and 6% in the US) believing what companies say about themselves, according to a survey report published by Alterian.
People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
The mobile payments report revealed that growth across all market segments was being driven by the wide adoption of Smartphones and the increased use of apps stores.
The US Small Business Administration (SBA) has announced the schedule and list of speakers for its yearly event honoring small business owners in America;
Source: Eliot Van Buskirk | WIRED Mobile payment is fast becoming a red-hot sector. A Recent entry is Square, from Twitter co-founder Jack Dorsey, which allows small businesses to accept credit card payments using an iPhone. Meanwhile, eBay’s Paypal allows customers to pay in stores using a simple smartphone app — no chip required. Now more »
Business owners have been increasingly upset at interchange “swipe” fees that card issuers are unwilling to negotiate.